Kelvin Lee Thomas: Using CRM Data to Improve Resident Retention and Revenue
Renewals now account for a record 57% of leasing activity, and new-lease concessions are climbing. That combination should…
Jennifer G. DeLorenzo: Predictable Revenue starts with the Behaviors Behind the Number
When a deal slips late in the quarter, the missed forecast can expose a problem that developed much…
Douglas Prohaski: The Fractional CFO Model: Getting the Expertise You Need Without the Overhead
The question most owners of small and mid-sized businesses ask about a chief financial officer (CFO) is whether…
Steph Liu: How AI Is Changing the Economics of Creative Production for Consumer Brands
Selling out an inventory drop in 20 minutes looks like a commercial triumph on paper, but it usually…