John J. McNamara: How to Build Sustainable Growth in Legacy and Digital Environments
Legacy systems rank among the top constraints on transformation, often on par with security or lack of strategy.…
Jennifer Kling on Maintaining Strategic Focus in Uncertain Times: A Fractional CMO’s Perspective
When companies face turbulent conditions, from economic downturns to acquisition turmoil, having a steady hand at the marketing…
Jon Belsher, MD:Harnessing Artificial Intelligence to Revolutionize Patient Care
Artificial intelligence’s increasing role in healthcare demands both excitement and careful consideration, particularly when patient lives hang in…
Alexander Kwapis: Designing for Impact in a Competitive Beauty Industry
In an industry where first impressions are everything, the design of a beauty product’s packaging is just as…
Deepak Bhootra: How to Close More Deals by Understanding Buyer Psychology
Building trust with potential customers remains one of the most significant challenges in sales. While many focus on…
Melissa Wildstein: Transforming Brands into Industry Leaders with Strategic Marketing Innovation
A book of matches in the mail changed the course of Melissa Wildstein’s career. As a child, watching…
Todd A. Abbott’s Data-Driven Strategy to Revolutionize B2B Lead Generation
Traditional B2B sales have always struggled with top of funnel prospect identification. While other business functions embraced analytics…
Kingsley Taylor’s Rise in Marketing: From Cold Calls to Private Equity Success
Marketing careers rarely start with a misunderstanding. But when a fresh college graduate asked his dad for career…
Marketing Leader Maureen Lally’s Formula for Customer-Driven Success
Growing a business requires more than just selling products – it demands a deep understanding of customers, clear…
Harnessing Data-Driven Marketing: How CMOs Can Boost Brand Engagement
In today’s fast-paced, hyper-connected digital landscape, marketers face a daunting task: attracting and upholding the interest of an…