Jason La Marca, MD: CEO and Health IT Innovator Providing Strategic Solutions with La Marca Brothers Management

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Healthcare is dramatically changing with the rapid advancement of technology. Patient care and clinical processes are transforming the way healthcare is delivered. However, many organizations struggle to balance new ideas with patient care. This calls for empathetic leaders who understand the essence of healthcare, such as Dr. Jason La Marca, the Chief Medical Informatics Officer at Bespoke Healthcare and Mission Community Hospital. He has been leveraging artificial intelligence and electronic health records, among many other modern healthcare resources, to enhance both patients’ experiences and the care providers deliver. His goal? To find a system that works well for both patients and doctors.

Changing Patient Care Through Technology

Dr. La Marca believes technology will improve the patient experience while making work easier for doctors. A good example would be bedside tablets. These devices are integrated with the EHR system and serve a greater purpose than just entertainment. They present schedules, provide individualized educational materials, and enable direct communication with care teams. “These tools help lessen worry and make patients feel more involved in their care,” Dr. Jason says. By empowering patients with information, these solutions increase satisfaction and strengthen the relationship between patients and providers. Another concept Dr. Jason supports is tele-sitter technology. This system uses AI-enabled technology to monitor patients remotely. It offers a cost-effective alternative to in-room sitters, enabling faster responses while reducing hospital care costs. For Dr. La Marca, the key is using technology to enhance care without losing the personal touch that makes healthcare exceptional.

Collaboration in Using New Technology

Collaboration is essential for Dr. Jason when implementing new technology. He ensures that new tools integrate seamlessly with clinicians’ daily tasks, offering support rather than causing disruptions. He recalls an instance when a missing feature in the EHR rollout disrupted nurses’ workflows. Recognizing the potential impact on patient care, Dr. Jason acted swiftly. He gathered feedback and worked with his team to resolve the issue within an hour. This prompt action not only solved the problem but also underscored the importance of open communication.

“Listening to those directly involved is critical,” Dr. Jason says. “Clinicians provide the insights needed to make real-time adjustments that improve functionality.” By engaging clinicians, Dr. Jason develops practical and intuitive solutions, fostering trust between technology and its users. His approach highlights the necessity of treating clinicians as partners in innovation, not passive recipients of change. Empowering care teams, for Dr. Jason, involves creating an ecosystem that values expertise and feedback to achieve better outcomes for all.

Leadership Based on Kindness

Dr. Jason’s leadership style is deeply influenced by his family values. His mother, a clinical psychologist, once advised him to treat every patient “as if they were me.” This principal shapes how he leads teams and interacts with patients. “I want people to accept new systems with understanding, not reluctance,” Dr. Jason says. To achieve this, he prioritizes proper training and effective communication. He believes the right tools and knowledge foster a culture of trust and teamwork. Whether listening to staff concerns or addressing resistance to change, Dr. La Marca’s caring approach ensures everyone feels valued and heard.

The Future of Healthcare

Dr. La Marca envisions a future where AI and virtual care revolutionize healthcare delivery. AI-powered platforms like Andor Health enable doctors to see patients remotely, providing care in underserved areas while optimizing workflows. “AI is a powerful tool to expand access to care and improve outcomes,” Dr. Jason says, emphasizing its potential in addressing provider shortages. He is also excited about innovations like AI-enabled kiosks, or “vending machine doctors,” which deliver diagnoses and treatments in resource-limited settings. These technologies, he believes, will not replace human caregivers but will significantly enhance access and efficiency.

Through his work at Bespoke Healthcare and La Marca Brothers Management Group, Dr. Jason is paving the way for a more compassionate healthcare system that embraces technology. His vision harmonizes innovation with a focus on people, proving that technology and empathy can work together to deliver exceptional care. From empowering physicians to improving patient experiences, Dr. Jason La Marca is transforming healthcare for the better—innovation by innovation. When technology meets compassion, no one suffers from progress, and Dr. Jason ensures that it benefits everyone—patients and providers alike.

Connect with Dr. Jason La Marca, on LinkedIn to learn more about his inspiring work.

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